Diesel Dresses The New Fiat 500

I guess when hearing “Diesel Fiat 500” you’re not immediately thinking about fashion. And still…

Diesel has dressed up the legendary Fiat 500 and even if there hasn’t been any official statement yet, an advertising campaign from Lapo Elkann Independent Ideas is in the making. After Bugatti Hermès, this is the budget fashion-car, then?

(via wwd, photos via dezeen)