Avril Lavigne Launches Perfume

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Missed it? I didn’t, but that’s life! So this is another case of bad-singer-gone-designer now fragrance maker from reputed designer.

Procter & Gamble announced a new perfume for the second half of 2009, targeting teens. And they also said there would be more to follow (given that she applied for a patent for fragrances, aftershave, soap, deodorant, shampoo, body lotion etc) !

Avril Lavigne Various Images“Young teenage girls really aspire to Avril and love everything about her. (…)”It’s about finding which brands appeal to young consumers, and [which] fashion and celebrities are resonant with them.” Said Heike Hindenland, global marketing director for P & D Prestige Products.

So if you thought it was the love for perfumes that they were after, here’s one more prove that it’s just money…Looking forward to buy your teenage daughter a money-smelling perfume?
(via wwd)


#1 Armine Abrahamyan on 06.04.08 at 9:44 pm

I agree with the company’s manager, Lavigne is really very liked among youngsters!


#2 veronica on 08.22.08 at 7:06 pm

holas bue yom la amo cxon todo el corazon jejejeej

#3 erendi on 03.01.09 at 1:50 pm

avril is the # 1 his nena his mom the numember one forever


#4 Yay me on 03.08.09 at 7:21 am

omg i love avril she is like the best singer next to no one!! i might be young but i no great talent i wish there were more people like her yay!!!!!

#5 alronald on 03.08.09 at 4:48 pm

hola . hi avril lavigne is woman much pretty the world ……is one in the music

I am from peruviam
my name is ronald
I love you avril lavigne

#6 luly on 04.01.09 at 4:48 pm

aiaiaiii avriiiil tee amooo
algunaa vees veniii paraa,
laa argeentiinaa oseeaa,.
aa coordoobaa :) nooosee !
miiraa tee siigoo deesdee qe
tengooo 6 o 7 añoooooooos-.
siiempree tee escuchooooo-
tee amoo luly tengoo metroo .

#7 emily on 06.17.09 at 1:07 pm

te admiro mucho eres super cool. te quierooooo♥♥♥♥♥♥

#8 LiCiTa... on 06.18.09 at 6:29 pm

avril lavigne soi tu fan Nº 1 t admiro un monton y mi sueño seria conocerte alguna vez t kiero…..

#9 flavia on 07.03.09 at 7:36 pm

abrillavigne sos todo soi tu fans número 1 te admiro con todo mi corasoncito te amo sos todo
ii mi sueño es ser como tu ii conoserte sos todo te amo


shop, mis amix ii mi hermana somos tus armirmiradoras NÚMERO 1

bsos ii saludos

departe de flavia, daiana, luciana, estefi,antonella . sos todo te amamos

noce mas que desir tengo mucho pero si te tengo que desir voi a ocupar una cantidad enorme de lugar sos todo te amamos



#10 Noah w.... on 08.04.09 at 7:38 am

hej! jag tycker att Avril Lavigne sjunger jätte bra och jag tycker att Avril lavigne är söt;) o snygg

Hejdå har det så bra :D

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