Bond Girl 007 Perfume

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After taking the FiFi 2008, the Oscars of Fragrances for the collaboration with Christian Lacroix to the Rouge Perfume, Avon is taking things further on the same road.

The new Bond girl, Gemma Arterton, is the “Company for Women” latest inspiration into creating a Bond Girl 007 Fragrance. Of course marketing has a spooky way of reinventing itself so not only this will be a celeb-inspired-product, but also will take huge percentage of fame from the “Bond” film legend. Wonder what would it smell like? Sweat? Or poison?

Gemma Arterton and Christian Lacroix Rouge Perfume

UPDATE: Today I came across the official picture of the Bondgirl 007 perfume campaign so I’m adding it below. Not too imaginative, plus the bottle looks questionably appealing for women. What do you say?

(via wwd, nymag)

1 comment so far

#1 Sandy Shepard on 05.28.08 at 9:59 am

The only fragrance mentioned in Ian Fleming (and in a Bond Film) before this was Le Bleu – hope this isn’t going to lead to a big Avon “push” in the movie…ick.

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