Oh, that Monogramouflage!

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And it’s officially out! The new Monogramouflage from Louis Vuitton and Takashi Murakami looks like this. Have to say I’d expected something little less on the war side…

In fact it was a secret hope for something less monogramouflage than real-life-army camouflage. But then again, fashion’s at war (at least with Marc Jacobs) so there’s no surprise there after all.

The prints are announced in three shades of green (I wonder if Marc is going to taint his hair green this time! Since the Brooklyn Ball is tomorrow night, we don’t have much to wait.. Hope for a Cathy Horyn blog comeback too, I’d miss his excuses for not being inspired!).

Oh, I couldn’t overlook the subtlety of re-launching the fight against counterfeiters (with, par accident, monogramouflage premiere) like emphasized by Yves Carcelle, chairman and chief executive officer of Louis Vuitton:

“It’s a gray economy that escapes all rules of normal labor and normal economic rules and taxations, so it’s a bad thing for every state in the world. Secondly, it’s bad for any kind of creativity, research and development, because if you don’t protect intellectual property, why should people dedicate time and energy to create?”

…mm let me think… For money? (just imagine that the first 50 of each edition from the monogramouflage design will sell for $6,000 and the second edition for $10,000! I’d go intellectual for that too!)

And for everyone out there, the LV war has started:

“The message we’re sending to counterfeiting operators and their landlords throughout the city is, whoever you are, wherever you are, we are going to shut you down,” said NY Mayor Michael Bloomberg

This monogramouflage, was it like anything you expected?

(via wwd)