Claudia Schiffer for Dom Pérignon

VIEW
SLIDESHOW

I guess everyone’s heard at least once the name Dom Pérignon. It’s the name of a Benedectine monk (Pierre Pérignon) who is believed to be the discover of champagne method for making sparkling wines.

Dom Pérignon is now a brand of champagne produced by Moët et Chandon. Enough with the history lesson, now let’s get to the fashion bottom of this!

The recent launch of the Dom Pérignon OEnothèque vintage 1995 was the perfect opportunity for an advertising campaign looking (at least) provocative.

The campaign was the work of prestigious Karl Lagerfeld and he worked with his recently re-discovered muse – Claudia Schiffer.

As if Champagne, and mostly Dom Pérignon OEnothèque vintage 1995 was about decadence and sexuality, the pictures are about a couple (yet we get to see a trio in most of the pictures) experiencing, metamorphosing (as the campaign title said it).

I come before you with these pictures and ask you for one – would you pay $120 for a glass of champagne? Or for a 1975 vintage champagne $500 a glass?

And I’d continue my questions – would you rather say the campaign is artistic or explicit? Is it a real point of liaison with the actual product? Or it really doesn’t matter what you’re selling if you’re having (at least) a beautiful woman with almost no clothes on promoting your product?

Or else… would you (let’s say you would be in a position to make that call) do this kind of campaign and then return home to your husband and children as if nothing? (or proud of your recent achievement?)

It’s not about being more catholic than the Pope, it’s just that fashion has moved so far from fashion, and marketing has part ways with promoting products that brings me to my moral self when looking at this kind of campaigns and thinking about my kids education.

Let me know what your feelings are and what would your answer to my questions be.

(via dom pérignon)