Paris Hilton’s Fairy Dust

Paris Hilton’s Fairy Dust

Paris stubbornness to present herself as a princess or fairy tale-ish character eludes me. There she goes again, Tinkerbell-ish, promoting yet another one of her products - her fifth perfume called Fairy Dust.
Because Paris sells. Because Paris deserves it and because Photoshop can do magic! Her twisted, artificially elongated torso continues with endless legs, Guiness [...]

228 views

The Chanel Apartment

The Chanel Apartment

What marketing magic wand can cross your path and transform your apartment into a Chanel oasis?
Even if the official launch is scheduled for October 10th, the latest Chanel perfume “No. 5 Eau première” had its VIP launch in a more sophisticated an unusual way in a 250 m2 Parisian private apartment. Everything was transformed into [...]

161 views

Natalia Vodianova Ad For Guerlain Shalimar

Natalia Vodianova Ad For Guerlain Shalimar

You already know I like Natalia Vodianova. For her sad girly beauty translated into a family woman.
Seeing her in this clip didn’t really change my feelings. But I have to admit the obvious similarities between Natalia Vodianova’s Guerlain Shalimar with Eva Mendes for Calvin Klein Secret Obsession. If you’ll watch the clip, I’m sure you’ll [...]

461 views

Christina Aguilera’s Inspire Perfume

Christina Aguilera’s Inspire Perfume

“I’m a Genie in a bottle”.. that’s what I remember from early Christina. She seems to be getting back to her old self with this Inspire fragrance ad.
Pink bubbles and airbrushed Christina, that’s how this ad could be summoned up. It’s just like the tagline of this campaign promises: “Be inspired, be sexy and be [...]

396 views

Do You Fancy Jessica Simpson?

Do You Fancy Jessica Simpson?

I have some friends that use the word “fancy” in almost every chic-like situation or object, making “fancy” a verbal trend among friends. So, Jessica Simpson’s first fragrance, called “Fancy” made me smile right from the start.
That would not make me love her celebrity-turned-product, however! Presented in a pale pink sheet-wrap, it identically reminded me [...]

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Donna Karan Exclusive Fragrance Collection

Donna Karan Exclusive Fragrance Collection

It’s about the fragrance wardrobe. Donna Karan Collection, a wardrobe of her scents past and present exclusively available at Bergdorf Goodman (and Harrods).
The Collection is composed by best selling Donna Karan’s smells: Signature, Fuel for Men, Black Cashmere, Chaos, Essence Lavender, Essence Wenge, Essence Labdanum, Essence Jasmine. One on one appointments will be taken to [...]

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