Marc Jacobs Exits LV, Sofia Coppola Joins Him, Directs Daisy Dream by Marc Jacobs

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Remember when little ones get really mad with their playdates at the playground so they decide to go away but not before gathering and taking all their toys with them? Well, growing up, not much changes! Or at least not as far as Marc Jacobs goes!

He may have departed Louis Vuitton, but he did not walked out the door by himself, it seems! Sofia Coppola directed Daisy Dream by Marc Jacobs, the latest campaign for Marc’s newest addition to the ‘Daisy’ perfume family. The campaign’s star is Antonia Wesseloh, a German model who fits Sofia’s aesthetic perfectly.

Marc Jacobs new Daisy Dream perfume ad

The 70s boho atmosphere of the campaign is a trademark set for Sofia who’s renowned for her off-beat sets and topics (the obvious similarities with one particular suicide movie’s aesthetic is a complete perfume turn-off). Antonia Wesseloh spends most of the ad time lounged in the tall grass, smelling the daisies, all dressed in white as reflected on the perfume glass itself, hallowed by the daisy lace on an ombre blue-to-silver dress.

The fragrance itself is light, airy, with floral and fruity touches. Top grapefruit, blackberry and pear notes have a heart of jasmine, lychee and blue wisteria and close up on coconut water, musk and white woods. The line is complete with Eau de Toilette ($94 for 3.4 oz, $76 for 1.7 oz, $52 for 1.0 oz), Body Lotion ($45) and Shower Gel ($40). The 2014 Daisy Dream joins its Daisy sisters: Daisy, Daisy Hot Pink, Daisy Eau So Fresh, Daisy Eau So Fresh Delight (they were highlighted in a previous campaign starring Frida Gustavsson, Hannah Holman and Sophie Srej)

Daisy Dream perfume Marc Jacobs

Back to speculations, though: as Marc and Sofia clearly share a special creative relationship, would it be possible to speculate on a future collaboration with Marc’s eponymous Marc Jacobs brand? After all, during his tenure at Louis Vuitton, the very talented Miss Coppola decided to issue a series of fashion items wide appreciated and sought-after.

Marc Jacobs Daisy perfume range


#1 Adriana V on 07.07.14 at 10:18 am

Hate this scent. It’s penetrant, it makes me sneeze like hell. Don’t like the bottles really although I can see why many people loves them. Each their own but to me they all look cheap-is as a lot in today’s fashion. Plus the bottles reminds me on Nina Ricci’s classic L’Air du Temps my first real perfume. The scent has changed alas as so many classic scents has like Chanel 5. Guess I’m just an old fashioned fashion loving fool. But I do love Sophia Coppola’s films and her style very much.:)

#2 kpriss on 07.08.14 at 8:16 am

I’m with you on that one! I sometimes think that many try to reinvent the ‘old classics’ for a share of the market as it’s an already tried-and-tested aesthetics, so why not ‘reinvent the wheel’ ?

#3 Ellington on 07.09.14 at 10:06 am

The Daisy bottle looks a lot like the Justin Bieber perfume bottle.
I only like Jo Malone perfume as it just seems simple and there are a variety of wonderful scents that are not like everything out there which is like Fabreeze to me. ; )
My favourite Jo Malone is Fig and Cassis.

#4 kpriss on 07.15.14 at 11:55 am

many perfume bottles look alike today.. and worse – they even smell alike! That doesn’t seem to bother the ‘designers’, though! The vicious circle of seasonal trendsetting and shopping makes the fashion industry get stuck on the fast lane with no getting off option, thus repeating the same creative loop over and over again. I may be pessimistic, but at this rate, the only important factor in the creative process will become the selling/buying appeal.

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