Remember when little ones get really mad with their playdates at the playground so they decide to go away but not before gathering and taking all their toys with them? Well, growing up, not much changes! Or at least not as far as Marc Jacobs goes!
He may have departed Louis Vuitton, but he did not walked out the door by himself, it seems! Sofia Coppola directed Daisy Dream by Marc Jacobs, the latest campaign for Marc’s newest addition to the ‘Daisy’ perfume family. The campaign’s star is Antonia Wesseloh, a German model who fits Sofia’s aesthetic perfectly.
The 70s boho atmosphere of the campaign is a trademark set for Sofia who’s renowned for her off-beat sets and topics (the obvious similarities with one particular suicide movie’s aesthetic is a complete perfume turn-off). Antonia Wesseloh spends most of the ad time lounged in the tall grass, smelling the daisies, all dressed in white as reflected on the perfume glass itself, hallowed by the daisy lace on an ombre blue-to-silver dress.
The fragrance itself is light, airy, with floral and fruity touches. Top grapefruit, blackberry and pear notes have a heart of jasmine, lychee and blue wisteria and close up on coconut water, musk and white woods. The line is complete with Eau de Toilette ($94 for 3.4 oz, $76 for 1.7 oz, $52 for 1.0 oz), Body Lotion ($45) and Shower Gel ($40). The 2014 Daisy Dream joins its Daisy sisters: Daisy, Daisy Hot Pink, Daisy Eau So Fresh, Daisy Eau So Fresh Delight (they were highlighted in a previous campaign starring Frida Gustavsson, Hannah Holman and Sophie Srej)
Back to speculations, though: as Marc and Sofia clearly share a special creative relationship, would it be possible to speculate on a future collaboration with Marc’s eponymous Marc Jacobs brand? After all, during his tenure at Louis Vuitton, the very talented Miss Coppola decided to issue a series of fashion items wide appreciated and sought-after.