And it’s not even a Halloween special! Wella Professionals Illumina hair dye is said to honor its name by making your dyed hair shine like nothing you’ve ever experienced before! How? By introducing the Microlight technology (something about micro particles encapsulating some metals left on hair) and drawing inspiration from virtual animations company. I never dyed my hair before, but if what Wella said is true, I’d love to start dying my hair Brave Merida Red!