I love effortless, fresh beauty. Being natural and graceful is beauty to me. Olivia Palermoâ€™s ad campaign for Rochasâ€™ new perfume Les Cascades: Eclat Dâ€™Agrumes is very inviting and really catchy for me. It does the trick it was supposed to: I think Iâ€™ll visit the perfume counter next time weâ€™ll hit the mall (if the perfume will be made available globally, biensur). Just to see what a perfume inspired by a Parisian fountain and Sicily can be like!
Olivia Palermoâ€™s smile and the color palette of this ad print campaign makes Rochasâ€™ new perfume tagline a reality: Fracheur and Joie de Vivre (Freshness and Joy of Living). Reportedly launching in Franceâ€™s Marionnaud in May and in July in other European countries, the new Rochas fragrance sells for 49 euros / app. $64 for 50ml eau de toilette. What a lovely ad print!