I love effortless, fresh beauty. Being natural and graceful is beauty to me. Olivia Palermo’s ad campaign for Rochas’ new perfume Les Cascades: Eclat D’Agrumes is very inviting and really catchy for me. It does the trick it was supposed to: I think I’ll visit the perfume counter next time we’ll hit the mall (if the perfume will be made available globally, biensur). Just to see what a perfume inspired by a Parisian fountain and Sicily can be like!
Olivia Palermo’s smile and the color palette of this ad print campaign makes Rochas’ new perfume tagline a reality: Fracheur and Joie de Vivre (Freshness and Joy of Living). Reportedly launching in France’s Marionnaud in May and in July in other European countries, the new Rochas fragrance sells for 49 euros / app. $64 for 50ml eau de toilette. What a lovely ad print!