For fashion people, seeing Freja Beha Erichsen smile is a celebration in itself. For whoever is behind Hugo by Hugo Boss’s Spring Summer 2012 Ad Campaign is just another opportunity to show just how macho they are (with a little help from Alexei Hay’s lenses)!
Freja can be seen by herself, smiling, looking amazing, proud of some high heeled shoes. However, there’s a particular picture where Sean O’Pry appears too. Freja keeps her above – described cool and approaches the individual. To my complete delight (read perplexity), Freja gets rejected (see the picture right after the jump)! Sean O’Pry, fashion ladies and gents is too cool in his Hugo Boss script to get lovey dovey with charming Freja! What’s going on, people? (with ads like this, there’s no need to be surprised when hearing about more and more people getting divorced)