Stella McCartney’s latest perfume for women is called L.I.L.Y. and is actually an ode to her late mother, Linda McCartney. It’s an interesting moment to launch this perfume given that her father, Sir Paul McCartney just got married again (barely two months ago). Oh, well – sigh – the troubled lives of the famous ones!
So L.I.L.Y. is supposed to be a very pure and uncomplicated fragrance with, of course, Lily of the Valley aromas, oak moss and, unusually, truffles. The name of the perfume itself comes from a nickname Sir Paul gave his late wife, Linda: “Linda, I Love You”.
This is the second women perfume from Stella and it’s expected to land in specialty boutiques starting January 2012, alongside a body lotion and a shower gel. All the prices range from $25 to $100. I don’t know about you, but they had me at “pure and uncomplicated”! (the ad campaign is fronted by the beautiful Malgosia Bela)