When Rachel Weisz was announced as the spokesface of Bvlgari’s fragrance “Jasmin Noir”, I was really curious to see what the campaign will look like. Rachel is no ordinary beauty and highlighting her, if done right, can lead to a magnificent result.
Today, it would appear, fragments of her Mert & Marcus photographed campaign have surfaced. If it’s a marketing trick operated by Bvlgari, I hope they take note and act consequently: the ads are static, hardly original and evoke a persistent feeling of déjà-vu. If you’re wondering why is that, just think “recession” : in difficult times, recycle and reuse are the main priorities. Bvlgari’s lion from Kristen Dunst’s Mon Jasmin Noir ad gets to star alongside Rachel Weisz too! Oh, what a lucky lion! (via)