The M.A.C Aids Fund represented by the M.A.C Viva Glam program / collection are said to have been the best ever this year. Why? Well simply because Gaga was there. Because Lady Gaga and Cindy Lauper were the ad faces for M.A.C’s 2010 Viva Glam’s campaign.
For the new 2011 Viva Glam ad campaign, M.A.C has brought back Lady Gaga, this time on her own divine self. Just take a look at the campaign as represented by the picture below and you’ll understand that Lady Gaga is the sole angel of M.A.C’s Aids Fund. Lensed by Nick Knight and styled by Nicola Formichetti, the campaign could just as well be recycled for a jewelry brand. Who said makeup advertising needs to be product oriented? (M.A.C via)