MAC Viva Glam Lady Gaga, Cindy Lauper Spring 2010 Campaign

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I was hoping for something else. Lady Gaga and Cindy Lauper posed together for M.A.C., the Viva Glam Spring Summer 2010 ad campaign.

Bringing you to a color-intolerance threshold, the picture makes me sad. Gaga is weird enough to draw attention to herself without the mandatory photoshop retouches. And besides, why advertise for makeup if you’re doing it all digitally? (said it before, haven’t I?).

Lady Gaga Cindy Lauper MAC Viva Glam Summer 2010

Also, because I’m an incurable optimist, I hope MAC’s next picture from this campaign will also include some familiar faces: Cindy Lauper was airbrushed to the max, she’d make a 10-year-old jealous! Does it make any makeup-sense to you? (via)

Lady Gaga Cindy Lauper MAC Viva Glam 2010


#1 zoseph on 12.11.09 at 5:12 pm

Whatever happened to Baby Jane?

#2 Adriana on 12.12.09 at 8:47 am


Great film! When real……well, sort of……

#3 Ellington on 12.12.09 at 8:54 am

I like Cindy Lauper she is an original, Lady Gaga is too contrived for me and besides in this photo she looks like a special needs Carol Channing.
Of course they are airbrushed! Its a makeup ad! ;)

#4 Adriana on 12.12.09 at 9:02 am


Great flim! When women looked real…..well, sort of……

#5 Emm on 12.14.09 at 1:04 am

No way! Cyndi looks fab! I saw her in concert and her skin is devine. Why can’t women have any wrinkles? She doesn’t tan or smoke(as far as I know) so why shouldn’t she look good?
LOVE this campaign! I just might buy a stick of Viva this time! (PS, not airbrushed anymore-photoshopped.)

#6 cc on 12.31.09 at 1:28 am

Lady Psycho – go away already

#7 loryn on 02.08.10 at 1:40 am

Aren’t you all missing the point? Photoshopped or not, its about helping out people with HIV/Aids. The fact that they are supporting such a serious cause makes them incredible in my eyes, and in the eyes of the people affected with the disease. Look outside the image.

#8 sushiflower3 on 02.09.10 at 9:02 pm

I agree Loryn…not only is it the cause that is the whole point of this ad, but MAC has the best makeup artists in the world and as a MAC artist of 6 years, I know for a fact you can make someone look like this in a photograph without any digital touch ups. Anyway who cares? It’s an amazing thing they are representing…I think the image is one of the best Viva Glam images we’ve ever had! Everyone should go support after all we are the leading AIDs charity in the world and one of the only companies that gives 100% to any charity at that!!

#9 Adriana on 02.10.10 at 6:25 am

@shushiflower3: I don’t miss any point about what’s right, wrong or needed in this world. I just donate MONTLY to causes my own choice without the need for a MAC Glam lipstick or anything else in return besides some hope that my money ends up where it’s belong. That’s all. I took notice of your PR talk about your company. I strongly agree that everybody should go out there and support she/he thinks is the right to thing to do!

#10 Alexander on 02.10.10 at 9:36 am

@Adriana: “that my money ends up where it belongs…support she/he think is the right thing to do?” the day after Haite was hit, the MAC AIDS Fund donated 500,000 to them, using the money we made exclusively through VIVA GLAM. how much did u do?…. The point is, MAC not only use the money to help support the victims of HIV/AIDS, but they also find areas that could use their help. So just do some research before you say comments like that… This is a company that everyone should support… and plus their makeup is FANTASTIC!!!

#11 kpriss on 02.10.10 at 5:09 pm

Firsts let us all agree that indeed, MAC cosmetics are wonderful! Now let’s move a step further – doing great things with the loads of money they make is the right thing to do and I applaud them (and every other charitable soul who does the same) for lending a hand so our world becomes a better place. Throwing offending remarks at each other, on the other hand, won’t do much for our wounded planet, would it? We try to do our part, as small as it may be, but we don’t need to flag it for everyone to see…

We were just discussing our aesthetic tastes and the moral boundaries of computer technology implications in our routines and under no circumstance were we negative about the campaign’s intentions, MAC’s initiatives and/or products. Let’s not cast a nasty shadow on all that by losing focus.

#12 Ellington on 02.10.10 at 5:12 pm

Good form and well said Kpriss!
I concur! : )

#13 Adriana on 02.11.10 at 7:26 am

Alexander, I’m truly sorry I was harsh and if someone else feels offended by my words I do apologize.

Kpriss, you’re right I also apologize to you, especially to you, I know to well how you feel and where you’re heart is: on the right place.

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