Now in case you were wondering who was the other half of the Gucci Guilty couple – it’s Chris Evans! (usually they cast anonymous male models alongside female celebrity in ad campaigns. They just make the celebrity shine more. Not this time, it seems)
However, the Guilty couple doesn’t look as half as involved as they should, since Frida Giannini’s idea for the campaign worked for the English Patient story more than this bland imagery. However, I have to ask again: why the guilt, Frida? (via)
I think everyone, in the past, has had a moment—something romantic or sexy or sensual—that lasts for the rest of their lives, […] That’s the provocation for the commercial: the essence of the strong experience. I hope these images will stay in people’s minds for a long time.