Wrinkles. What To Do?

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See The Person, Not The Age is a brilliant marketing maneuver that should challenge our culture, our morally righteousness, our-very-selves!

Trying to correct our society’s wrongful attitude towards aging and everything that revolves around gaining years (besides having eaten so much yummy birthday cake already!), a small step has been made in Scotland with the wrinkly billboards and the entire ageism campaign! (the story continues right after the jump with more images!)

See The Person Not The Age campaign billboard

I will not be the first to cast the stone, I just think there are more sides to a story and a person still is a person even if with wrinkles! Every wrinkle tells a story and I love stories! Look in the mirror, which wrinkles speak for you and what do they say? (via)

See The Person Not The Age Scotland campaign

See The Person Not The Age

See The Person Not The Age 1 See The Person Not The Age 2


#1 Ellington on 10.23.09 at 9:04 am

This is a clever ad campaign! I like it and I hope that it gives food for thought and sinks in! :)

#2 lisa on 10.23.09 at 3:26 pm

Interesting! This campaign certainly caught my attention.

#3 Adriana on 10.24.09 at 12:24 pm

That’s a nice and fun ad campaign but it’s shame it’s needed…..

Hail, hail modern world!

#4 Toronto Skin Care on 10.27.09 at 5:50 am

Thanks. That’s a smart campaign. We shouldn’t judge people by the way they look.

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