See The Person, Not The Age is a brilliant marketing maneuver that should challenge our culture, our morally righteousness, our-very-selves!
Trying to correct our society’s wrongful attitude towards aging and everything that revolves around gaining years (besides having eaten so much yummy birthday cake already!), a small step has been made in Scotland with the wrinkly billboards and the entire ageism campaign! (the story continues right after the jump with more images!)
I will not be the first to cast the stone, I just think there are more sides to a story and a person still is a person even if with wrinkles! Every wrinkle tells a story and I love stories! Look in the mirror, which wrinkles speak for you and what do they say? (via)