France, 1958. Salvador Dali is not beyond marketing and surely not beyond chocolate! Though you could be tempted to believe this Lanvin Chocolat may have something to do with Lanvin, it’s an entirely different story. Lanvin was a small chocolaterie first created in 1921, today part of the Nestlé giant. (via)
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1 comment so far
Oh, it’s nothing new celebrities and campaigns. I bet the word celebrity didn’t exist back then?
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