Advertising Models Vs Celebs

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It was officially the subject of a poll and the results showed that ad campaigns with non-models as spokesfaces weren’t as sales booster as we could have suspected them to be.

The celebrity factor was able to convince 8% of the customers to buy just because of the celeb-face on! 12% even admitted a negative impact of the celeb-face but 78% were untouched by the celebrity factor. Let’s hope this gets to important ears and we’ll consequently see more and more models doing their jobs (including fashion magazines covers)! (via)

Marc Jacobs ad campaign Victoria Beckham Cole Mohr


#1 Adriana on 08.10.09 at 5:13 am


#2 Ellington on 08.10.09 at 11:24 am

I agree, let us hope that they actually pay attention!

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