It was officially the subject of a poll and the results showed that ad campaigns with non-models as spokesfaces weren’t as sales booster as we could have suspected them to be.
The celebrity factor was able to convince 8% of the customers to buy just because of the celeb-face on! 12% even admitted a negative impact of the celeb-face but 78% were untouched by the celebrity factor. Let’s hope this gets to important ears and we’ll consequently see more and more models doing their jobs (including fashion magazines covers)! (via)