DSquared2 is surely not one of the quiet brands that’ll take you up in a subtle modesty of shapes and styles. Thus, taking Lara Stone as spokesface is a somewhat logical and suited.
The Fall Winter 2009/2010 Ad Campaign from DSquared2 is proof de plus that luxury, decadence and nothingness still sell. Or they’re supposed to! (the story continues with more pictures right after the jump!)
Photographed by Mert and Marcus, this new ad campaign captures the so-called glitz and glam of three young men and a young woman out and about at night. Shot in highly contrasted, almost granulated black and white, the photos are just a blink away from decadence.
My ad quest resolved this campaign as being perfectly suited for the likes of Paris Hilton. Rich, bored out of your minds, young and supposedly fabulous? DSquared2 dresses you! Oh, and on a side note: is Lara the new Claudia Schiffer? (photos via)




















4 comments
Yeah like the end of Rome lol!
I don’t like this and I don’t like Lara. A new Claudia Schiffer? No way! In the 90’s we always liked Claudia because she looked nice, friendly. She still does.
I just don’t like Lara. Period.
I like Dean and Dan and their fashion lines. The always seem to add a quirky Canadian touch to their clothes. As for Lara, I have not much to say on her except to say that she is not like Claudia to me.
I like DSquared2! I don’t like this photoshoot.
This campaign is (as always with DSquared2) is amazing. I love how the men look soft and slightly femenine while that beautiful Lara Stone looks cold and masculine.
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