Lara Stone’s DSquared 2 Fall Winter 2009 2010 Ad Campaign

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DSquared2 is surely not one of the quiet brands that’ll take you up in a subtle modesty of shapes and styles. Thus, taking Lara Stone as spokesface is a somewhat logical and suited.

The Fall Winter 2009/2010 Ad Campaign from DSquared2 is proof de plus that luxury, decadence and nothingness still sell. Or they’re supposed to! (the story continues with more pictures right after the jump!)

Lara Stone Dsquared2 fall 2009 ad

Photographed by Mert and Marcus, this new ad campaign captures the so-called glitz and glam of three young men and a young woman out and about at night. Shot in highly contrasted, almost granulated black and white, the photos are just a blink away from decadence.

Lara Stone Dsquared2 fall 2009 ad 1

My ad quest resolved this campaign as being perfectly suited for the likes of Paris Hilton. Rich, bored out of your minds, young and supposedly fabulous? DSquared2 dresses you! Oh, and on a side note: is Lara the new Claudia Schiffer? (photos via)

Lara Stone Dsquared2 fall 2009 ad 2

Lara Stone Dsquared2 fall 2009 ad large 3 Lara Stone Dsquared2 fall 2009 ad large 4


#1 Adriana on 07.02.09 at 5:47 am

Yeah like the end of Rome lol!
I don’t like this and I don’t like Lara. A new Claudia Schiffer? No way! In the 90’s we always liked Claudia because she looked nice, friendly. She still does.
I just don’t like Lara. Period.

#2 Ellington on 07.02.09 at 1:42 pm

I like Dean and Dan and their fashion lines. The always seem to add a quirky Canadian touch to their clothes. As for Lara, I have not much to say on her except to say that she is not like Claudia to me.

#3 Adriana on 07.02.09 at 11:30 pm

I like DSquared2! I don’t like this photoshoot.

#4 Nick on 08.03.09 at 4:11 pm

This campaign is (as always with DSquared2) is amazing. I love how the men look soft and slightly femenine while that beautiful Lara Stone looks cold and masculine.

#5 Rob Schneider Rules on 05.03.10 at 6:58 pm

I like Lara amongst today’s models – I’m all for a girl who has discernible curves. And what sets her apart from Claudia (I hope) is that she might be more interesting? To me, Claudia never seemed to have a ‘pulse’!

#6 S on 06.04.16 at 9:07 am

Sorry, but what’s the story here? Pretty clearly hinting a a g*ng b*ng. Really don’t like the tone of se*ual v!olence. In poor taste and seems to promotes r*pe culture.

#7 kpriss on 06.05.16 at 11:06 pm

Perhaps in a desperate (and poor) attempt to reach the young customers? Distasteful imagery is not uncommon in fashion advertising and the ideas seem to always be too daring, to say the least. It does promote a rather abrupt way of socializing, you’re right!

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