Lacoste goes digital with an interesting ad campaign for their new collection Lacoste Dot Fade Pack 2009. Lacoste Ibiza and Lacoste Carnaby are the Lacoste sneakers models to receive the new Dot Fade Makeup Pack: blue/green, white/pink, white/black, yellow/pink.
It’s beautiful, it’s neon, it’s magnificently trompe l’oeuil. Far more interesting than the Campanas Limited Edition, this Dot Fade Pack collection got me enrolled on the fans camp. But don’t let my words influence you, just watch the video yourself and check out the rest of the models right after the jump! (via)