After seeing the preview of the much awaited collection signed Alexander McQueen for Target, we can now watch the advertising campaign (video).
Made for Target by Peterson Milla Hooks, the ad video was directed by Adria Petty, Dave Peterson (creative director) and Wendy Brown (art director). The song is performed by The Duke Spirit (if you know the name of the song, I’d appreciate the feedback!).
I have to admit the video has a very contemporary, active feeling. After watching it, I had the most playful take on clothes and choosing/wearing an outfit seemed like a game. A fashionable, edgy game. Seeing the preview of the MCQ Collection for Target failed to give me these sensations so I guess the ad really serves its purposes.