There’s something strange about Rihanna and her ambassadorship for Unicef via Gucci… It’s like seeing a mother breastfeeding while wearing a studded leather combo… But I guess everything goes in the name of Good Will Fashion.
Gucci has signed up Rihanna for its annual Unicef campaign to benefit African HIV/AIDS infected children, orphans. The collection is called Tattoo Heart and it features the Gucci symbols (the horsebit and the web) in mostly Red and Green on White background, something we’re most used seeing chez Gucci. The design is highly cartoonish and contrasting, rather out of Rihanna’s usual fetish style. The collection will be available starting November 19th 2008 up until the end of January 2009. Besides being an obvious marketing-darling, what relates Rihanna and the Tattoo Heart Collection from Gucci for Unicef? Oh, and does anyone has a déjà vu feeling like I did when I saw the designed stars? Something strongly reminded me of the t-shirt Kate Moss did for Topshop… (via vogue.co.uk, justjared) (more images right after the jump and a video with a preview of the campaign)