I sometimes ask how far will they go for a certain product when advertising involved. Creativity knows no boundaries, nor shall advertising.
What’s even more impressive to watch, is the physical (by that I mean technical) possibilities to boldly go where no one has gone before. To achieve stunning effects and breathtaking results. Such is the case with this Mattoni ad. It’s just water. But it’s moving! (and if you’re the do-it-yourself type, here’s your very own tutorial!)