Secret Obsession Without Moderation

  • Pin it

Are you familiar with that Calvin Klein Secret Obsession Madness? Since there’s a world of controversy around the promotional clip, they all try to convince everyone (and their dog) that it’s a political correct campaign and there’s no need to exaggerate.

Backing that, here’s a little flower power philosophy to match the main Calvin Klein Secret Obsession meal. Is this marketing righteous? Or just a desperate Frenchman adding some fake sexual chic to brighten up the situation?
“This country really needs a new president — this country is so messed up. (…) it’s quite upsetting, frankly, how hypocritical this country has become. It’s OK for children to see people killed by guns? Spreading a little love right now would be a good idea.” Fabien Baron, creative director Calvin Klein Secret Obsession Ad Clip talking about the US

Eva Mendes Secret Obsession Fabien Baron
(via wwd)


#1 Adriana on 08.06.08 at 4:43 am

Hahaha…..oh sure Calvin Klein spreads some things around indeed…..hahaha….oh my god….what has this to do with a messed up US and a new president? Tho I do agree with that. But the rest of the world is as messed up as well…..I want a new goverment in my country too please? Maybe Fabien Baron can come up with something that creative for the Netherlands? Good grief….

#2 Dolly Bird on 08.06.08 at 6:18 am

It does seem a load of wannabe hype to promote the scent.In case we’re not buying Eva Mendes wannabe provocation.I feel like CK scraped almost the bottom of the barrel to choose her for the campaign.Wasn’t there really no-one else?

#3 Ellington on 08.06.08 at 9:28 am

Eva sure likes to get nekid!
Yes, French Calvin Guy is right, buying this perfume will solve the world’s ills!!
Buy ersatz sensuality and not war!!

#4 kpriss on 08.09.08 at 2:17 pm

I was wondering… Why they stubbornly eliminate all the youtubes with the commercial? Isn’t this the point of advertising itself? To go viral? They made a controversy out of this campaign, they hired this flower-power-ish guy to do the video and then make these kind of flammable declarations and restrict all to their site only.. Such a shame!

Leave a Comment