Coco Rocha, surprising as ever with Karen Elson playing the pin ups before Steven Meisel’s lens. What a beautiful result!
Phi is a one edgy young brand with some heavy sense of glam humor since these first ads are fully showing it. The six poses and their retro air had me all smiling which is rare, given the dark atmosphere surrounding the fall-winter ads and shows. Like them or dislike them? What’s your artsy eye telling you? (click on images to see larger views, two more pictures follow right after the jump)