How many ways again will Absolut reinvent itself? This time it’s about sequins. Bloody red, can-can-sparkling, the new Absolut bottle looks like a Crazy Horse poster.
I’m not really into alcohol, really not into vodka, but I admit the Absolut people are clever. Their sense of marketing was flawless and they managed to coordinate it over the years so that the Absolut bottles became legends. Is this supposed to attract more customers or it’s just “masquerade” for the fun of it?