Absolute Masquerade – Sequins Marketing

How many ways again will Absolut reinvent itself? This time it’s about sequins. Bloody red, can-can-sparkling, the new Absolut bottle looks like a Crazy Horse poster.

I’m not really into alcohol, really not into vodka, but I admit the Absolut people are clever. Their sense of marketing was flawless and they managed to coordinate it over the years so that the Absolut bottles became legends. Is this supposed to attract more customers or it’s just “masquerade” for the fun of it?

Absolut Vodka Masquerade
(via duht)

2 comments

#1 Ellington on 07.29.08 at 5:45 pm

I am also not a big drinker of alcohol myself Kpriss, but I have always found the Absolute Ads entertaining, and this Moulin Rouge -esque bottle is no exception to the others in terms of eye catching!

#2 Adriana on 07.30.08 at 7:25 am

And here’s another one who doesn’t drink hardly alcohol…..and certainly not vodka.
I’ve always loved these ads a lot though.
What about this new one? Not their most attractive to me but an eye-catcher as always.
I think its both as welll a “masquerade” for the fun of it and to attract other new customers. A new generation custumers I suppose?

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