Procter & Gamble announced a new perfume for the second half of 2009, targeting teens. And they also said there would be more to follow (given that she applied for a patent for fragrances, aftershave, soap, deodorant, shampoo, body lotion etc) !
“Young teenage girls really aspire to Avril and love everything about her. (…)”It’s about finding which brands appeal to young consumers, and [which] fashion and celebrities are resonant with them.” Said Heike Hindenland, global marketing director for P & D Prestige Products.
So if you thought it was the love for perfumes that they were after, here’s one more prove that it’s just money…Looking forward to buy your teenage daughter a money-smelling perfume?