Missed it? I didn’t, but that’s life! So this is another case of bad-singer-gone-designer now fragrance maker from reputed designer.
Procter & Gamble announced a new perfume for the second half of 2009, targeting teens. And they also said there would be more to follow (given that she applied for a patent for fragrances, aftershave, soap, deodorant, shampoo, body lotion etc) !
“Young teenage girls really aspire to Avril and love everything about her. (…)”It’s about finding which brands appeal to young consumers, and [which] fashion and celebrities are resonant with them.” Said Heike Hindenland, global marketing director for P & D Prestige Products.
So if you thought it was the love for perfumes that they were after, here’s one more prove that it’s just money…Looking forward to buy your teenage daughter a money-smelling perfume?
(via wwd)
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2 comments ↓
I agree with the company’s manager, Lavigne is really very liked among youngsters!
-armine
holas bue yom la amo cxon todo el corazon jejejeej
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