UPDATE: The new Spring Summer 2009 Collection from Melissa and Vivienne Westwood Anglomania is out! Don’t miss it!
“Life in plastic, is fantastic” spoke a song years ago. I guess they must have been familiar with the Brazilian ways.
Melissa is a well known brand in the shoes industry (at least in Brazil) and if you take a look at this 1979 sandal, you’ll know exactly what Melissa is all about! Besides being made from plastic, Melissa Shoes also seem to have a golden hitch somewhere for they sell about 2.3 million pairs a year.
Starting by selling plastic packaging for wine crates, Mellisa is selling designer footware now. The world’s most talented and known fashion designers (and architects) gave a touch of art to the jelly shoe. So it seems it was not the Swedish Giant H&M who invented haute couture designers for high end fashion, but the Brazilian Mellisa who convinced Jean-Paul Gaultier and Thierry Mugler do show off the plastic shoes.
Since then, Melissa has partnered with leading designers not only from fashion world but also architects and furniture designers. Latest on the list is Vivienne Westwood who signed two models for Melissa.
There is nothing more ‘ordinary’ than a Coca-Cola bottle or a can of Campbell’s soup, but properly portrayed in Andy Warhol’s work and it became refined pop art. We use similar reasoning behind Melissa’s strategy. Why should modern design and taste only be characterized by expensive products for the wealthy classes? Said Edson Matsuo, the brand’s creative director
Hm. Can’t really decide if it’s because I’m not Brazilian that I don’t feel impressed with these shoes, or it’s because there’s really nothing impressive about them at all! As for their creative director who compares Warhol’s work with plastic shoes, well, that leaves me a bit confused. What does a pvc shoe has to do with art if it’s not by the very perversity of the world we live in that we make a relation between the two?
Say I held my voice for vegan shoes because I respect animals and therefore I’m not very comfortable at the idea of killing them for our eyes pleasure, but when plastic involved, that’s a bit of another story. For the short story and to keep you informed – “PVC” or “vinyl” and chemically known as (C2H3Cl)n has been reported for being human carcinogen. Additives mixed with PVC resins such as stabilizers, plasticizers, and fillers can leach out of a PVC product during its useful life posing public health hazards, including the development of reproductive problems in children.
I’m not a paranoid person, nor do I want to imply that over at Melissa they don’t respect the environment (or the human being for the matter), but PVC shoes make me kinda freak out and ask myself what goes so wrong with people who absolutely want to make every step of every day in plastic shoes.
As for the Friday song – Royksopp Remind Me, a music and animation masterpiece that I see fit for the occasion.