Mulberry and Julie Verhoeven decided to create a collection of dresses, scarves, T-shirts, and bags. The colourful line is inspired by the British ecxcentricity and luxury. The Mulberry Collection is already availabe from September.
Julie Verhoeven, famed for her quirky, erotic collage illustrations, worked with Mulberry design director Stuart Vevers to translate her aesthetic into product.
The collection signed by the famous illustrator features a $1,995 smock dress with ribbon appliqué detail and the large quilted chain handle bag that we proposed for today priced at $1,195, two tees, priced at $99 each, and a giant silk scarf.
The print on the products is a collage of elements “worked around the traditional English rose icon with thorny surprises-surrealist and nonsense elements thrown in to the mix. English eccentricities and traditions gone a little askew, but with fondness and femininity.”
“The brief was to be both vibrant and bold and a little cheeky,” explained Verhoeven.