Hugs In Advertising – The Absolut Succes!

It’s such a wonderful manifestation! Hugging! We all know that so it was only natural it would be used for advertising purposes.

I’m not one to consume ads on toast but I really liked this one so it was natural that I share the pleasant experience with you! It’s an ad campaign called “Hugs” for Absolut. (more after the jump!)

Regardless of the obvious morally-ill message of the campaign, I choose to discard the original “drink Absolut and you’ll see an ideal world” idea and keep the Hugging concept instead! The campaign is signed by TBWA / Chiat / Day and uses Louis Armstrong’s incredibly beautiful “A Kiss To Built A Dream On”.

(Hugs rant – you remember that viral Free Hugs campaign? A piece of Hugs poetry here versus the scientific version here) (via)