Make Up For Ever First Unretouched Ad Spring Summer 2011

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Oh, this is great! Remember we were rightfully complaining about the photoshop state of advertorial things earlier? And boy, how upsetting can it get to see someone you know and admire being photochopped to pieces and then put together in a significantly different manner than you were expecting?

Here’s the new revolutionary ad campaign for Spring Summer 2011 signed Make Up For Ever Professional. It’s the First Unretouched Makeup Ad! And it promotes the HD High Definition Foundation. And no, that’s not Kesha! And yes, she’s holding her camera upside down. And yes, this is a public notary non retouched certified ad (and after the jump you can see more images from the campaign as well as a video with making of scenes). Will it change the ad face of the world? Would you rather see more of these unretouched ads? (HD non retouched via)

Make Up Forever non retouched ad campaign Spring Summer 2011

Make Up Forever non retouched ad campaign Spring Summer 2011 1 Make Up Forever non retouched ad campaign Spring Summer 2011 2

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