For the 70th anniversary of the Gucci Store in Rome an exclusive Heritage bag collection with Renaissance print was made. Frida Giannini (the Gucci creative director) said
“This classic design perfectly lends itself to the spirit of Rome — traditional with a modern spirit.”
And she also reedited a print called 1950s Postcard (a stylized image of Via Condotti) appearing on rigid frame bags and scarves. For the occasion, a new version of Signoria Gucci watch and some fine jewelry were redesigned.
Seems like every occasion is a good reach for marketing and the ever-shrinking imagination of designers is offered as a gift from heaven to re-edit some smashing past hit. Kinda like the movies (or music for instance).
What happened to good quality design? It disappeared or there’s nothing new left to design? (whoa, that really sounds desperate! If that’s the case, we’re in trouble)
4 comments
do you know how much the gucci 1950s postcard costs? thank you
It’s about 550 euros ($855). The sadness of it is that apparently they’re out of stock (even so, the bags were available in only one store – the one from via Condotti precisely)!
Wow 70 long years of success and continues great contribution in the world of fashion. For sure there will be 70more years to come
I dunno about that! If the recession rumors are coming true we might be facing the pick of luxury right now. Afterwhich only decline.
However, let’s play optimistic – if they deserve it, let it be not 70 but 700 years of success!
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