Remember those SATC days when Vogue was feeding us more than the usual burger? Forget that! Forget your favorite blogs, the IG accounts you’re addicted to! Google is now telling us what the next fashion trends will be!
Google is telling us where to eat, when to go, how to drive… now it’s telling us what to wear! Believe it or not, it’s Google’s second year at publishing the next Fashion Trends! It is but a work of putting together numbers and cookies all meant to help the consumer pick faster, shop faster, wear faster. Think. No. More. Google has your back!
Don’t get me wrong, I rely on Google helping me. I rely on Google to take me faster where I need to drive the kids, run errands and back home again. On the fastest route. Because I think driving is just the means, not the end. Fashion, to me, is a completely different affair. I cannot, for the life of me, consider fashion as the result of a statistics study. Therefore, I dislike the natural progression Google has made for us in Fashion.
Don’t forget that: Media is using our personal insecurities to prevent us from finding our own voice/style!
What to do with Google Fashion Trends Report?
Read it! What? You weren’t seriously expecting me to turn my back on this report, were you? I’m keeping my eyes wide open to information. Our world revolves around information. Information is our Sun. We need to be aware of its benefits but also know how to protect ourselves from it. Read the report (make time for it, you’re up for 83 pages of reading)!
What to do after reading the Google Fashion Trends Report?
I would look deep in my closet. After careful scooping, I came to realize I had that no. 1 Trend in the back of my closet! Yes, the Bomber Jacket! I’ve had one for 10 years. It is, honestly, a wardrobe staple. Like the jeans jacket. Or the trench coat. So – guess what, Google?! you actually saved me some money on this trend that’s ruling the next season! If you don’t have a bomber jacket or an off-the-shoulder blouse or a jumpsuit (seriously? Not even one?) then please consider investing in one!
See also: How to shop sales the smart way!
(investing in a fashion item = buying a garment or an accessory with classic value that doesn’t depend upon the latest designer whim or consumer report to be wearable or not, an item you know it flatters you and you can wear again and again, thusly increasing its style worth.)
What to do about the forecasted trends in Google’s Fashion Report?
Choose wisely, be smart and mindful and take notes, lots of notes! These are not set in stone or made by designer flavors du jour – Google’s fashion trends are a compilation of cookies studies. A collection of data from Google users who search this or that. Based on the statistics, these are the fashion search trends and go hand in hand with the so-called trend-setters or taste-makers which are ruled by famous people like David Beckham or the Kendall/Jenner/West triangle.
See also: How to build a successful personal style!
How much do you look up to those people and how deeply are you willing to let their influence reach and change you is mostly up to you. Nor me or any other person on Earth is entitled to decide for you, not even Google!
I’m off to re-read the Report and swift through. I will come back with more opinions and I hope to discuss the fashion trends as amassed by Google with you! Don’t hold back, I love hearing from you!
4 comments
I am sooooo sooooo old fashioned. I*ll go out and purchase exactly what I like, being it trendy or not. Fo´r instance I will never buy something yellow ( big hit for winter ) EVER. Or an ultra tight beige dress .
I own some pieces from 15 years ago, can you believe ? I love them so much that I just can’t throw them away and I get compliments every single time I wear them.
That’s why we get along so well! I bought my favorite pair of pants 12 years ago and I’m still trying to find a similar pair ever since because I don’t want to wear them off completely -_^ . Does that make us old-season or old-fashioned? I sometimes think fashion nowadays isn’t about fashion anymore but about consumerism -_-
Consumerism the most of it, for sure.
After answering, I thought I had misread the post. That it was something in the lines of Google is ” suggesting” what to wear instead of the ” dictating” that I had got.
I am a bit afraid if designers start to fix their goals on those google reports instead of putting out new stuff.
I think designers already had their paid statistics guiding them for years… sadly -_- I now have to ask myself if Google is not making thing even by publishing such a report for free… -_^
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