More often than not, fashion people choose to postpone their family life for later. Dolce&Gabbana Spring Summer 2014 ad campaign may very well change that for some!
It’s far from being the first time for the Italian brand as they’ve been perfecting their family-advertising game for many seasons, but it is a rather surprising aesthetic direction for a fashion house. The general outlines for fashion advertising seems to imply frowning, tummy aches, lazy-laying around and other poses or attitudes hardly referencing the family life.
However, Dolce & Gabbana is keen on pushing the happy family card. Year after year, their presentations get busier but merrier. This is it looks like a Sicilian Party thing, spiced up with flowers, garlic, fish and bread.
And I’m the last one to complain as I think fashion should develop a higher sense of reality and bet more on the whimsy, fun side of style rather than pile on the gloomy and snobbish parade. Family people also party hard and they too have an acute sense of fashion (ahem-ahem)!
backstage at the Spring Summer 2014 Dolce & Gabbana fashion show
See more: Family-themed fashion ad campaigns!
The advertorial team of models for the Spring Summer 2014 Dolce & Gabbana (women) campaign includes Eva Herzigova, Bianca Balti, Catherine McNeil, Marine Deeleuw. Behind the camera, the inspired eye of Domenico Dolce, half of the Italian fashion duo running the label had the models drink, dance, eat, pose nicely or argue loudly for it’s in the Dolce & Gabbana fashion DNA.
Monica Bellucci starring in a family-type advertising from Dolce & Gabbana, Spring Summer 2012
Part of the season’s marketing efforts are the Dolce&Gabbana Spring Summer 2014 men and child and eyewear ad campaigns. While the men have the scene all to themselves, male models Noah Mills, Tony Ward, Adam Senn, Evandro Soldati seem to be in a mirror scene with the women-campaign, as to communicating with one another.
Dolce’s children campaign moves the scenery indoor and capitalizes on the charms of veteran model and artist Tony Ward and young Bianca Balti as the parents of a highly numerous brood of young children playing around in what seems to be the main bedroom.
Bianca Balti advertising for Dolce & Gabbana eyewear
See also: Dolce&Gabbana Bambino ad campaign for Fall 2012
As far as the eyewear campaign goes, the approach seems to be one of a painting-like portrait for print. Bianca Balti is a favorite for the close-ups.
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