Jerry Hall, Georgia May Jagger Sunglass Hut Ad Campaign

Christmas is not even here (well, closing in) and Mother’s Day ad campaigns are already in post – production mode. The iconic Jerry Hall and her youngest daughter, Georgia May Jagger posed together for Sunglass Hut’s Mother’s day 2013 ad campaign.

Against a bright yellow backdrop, all dressed in black with cat – eyes shades, the two blond beauties seem to really impersonate the message they were hired to transmit from underneath those shades. And that, according to wwd, is ‘energy and emotion’. Trouble is, that with famous pairings like that, you rarely get the emotion you need to push you out the door and into the nearest sunglass hut store…

Or maybe because it’s a web – exclusive campaign, you don’t need that much emotion? Hmmm…