Guerlain’s La Petite Robe Noire Perfume Animated Ad Campaign

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What a beautiful campaign! I’m under its spell! Guerlain’s new perfume, “La petite robe noire” (the little black dress, in French) is promoted not by a person, be it celebrity or professional model, but by a drawing! And what a lovely drawing and what a charming animation!

The beautiful work belongs to French artists Florence Deygas and Olivier Kuntzel who twisted on the original idea and came up with a modern, tres chic and really inviting advertising for the reworked perfume from Guerlain. Reworked, yes, for this is not the first version of La Petite Robe Noire, oh no! There was another edition before this one (which will be distributed globally, unlike its less known predecessor dating from 2009). It’s a floral “Little Black Dress” with an adorable campaign! Come, come press play! (pretty interesting choice of music – Nancy Sinatra’s These Boots Are Made For Walking – it’s supposed to be about a dress, not about the boots? Just saying…)

1 comment so far

#1 Ellington on 03.06.12 at 7:33 pm

I think that the dress and the use of this tune is all about attitude.
I like it! Way nifty! : )

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