Jennifer Lopez Launched New Perfume, Glowing

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…which is pretty much the same as Glow, her first perfume with Coty, created 10 years ago. I didn’t know she had such a “long lasting” perfume, so I guess that pretty much sums all my depth of business perspective (wink).

What pushed Jennifer Lopez to re – release an already established perfume name? Maybe the need to update her marketing personality? Glowing perfume is reported to be much like the original Glow “natural, earthy, clean and real, but a little different side of that. It’s the woodsy side of it, which I think is kind of New York – y, darker and sexier.”.

Starting May 2012, Glowing is going to be sold in three sizes (from 1oz. at $39 to 2.5 oz. at $65) with complimentary body lotion. As for Jennifer Lopez, we’ll see a lot of her in the upcoming years, as she’s determined to tour, release even more music, maybe star in a film or two. Jennifer Lopez is Glowing. And busy. Celebrity merchandising isn’t going anywhere soon!

Jennifer Lopez Glowing perfume ad campaign

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