How Do You Feel About Priscilla Of Boston’s Wedding Dresses Graffiti?

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So we were watching this movie last night and my (fashion trained) eyes (I’m such a modest gal! really!) noticed something that would’ve normally slipped through with no fuss whatsoever! What’s Your Number was the movie in question and the scene that caught my eye was the main character’s sister trying on her wedding gown.

At Priscilla of Boston. Why was that a trigger for me and in what way it interested me? Well, in case you weren’t aware, Priscilla Of Boston recently shut their doors. And doing this with boutiques full of bridal wear (designer bridal wear, mind you!) wasn’t something that “corporate” wanted to do. So they emptied out their stock. No – no – no! This was not a flash sale, closed doors warehouse sale! Nooo! They took the entire merchandise out in the back alley of the store and they spray painted the immaculate white wedding dresses (some of them in the vicinity of 5 figures price tags)!

Apologies and explanations followed from the officials of David’s Bridal (the parent company of Priscilla of Boston) saying that this was an isolated event and the graffiti treatment was only applied to already deteriorated dresses that couldn’t be taken to charity. But that they’re doing the right thing with the remaining stock. Frustrating much?

Priscilla Of Boston spray painting the wedding dresses


#1 DollyBird on 01.08.12 at 2:47 am

Here’s proof of how cold & callous corporate decisions often are.
This reminds me of the H&M scandal a few years ago when H&M(in NY I think) prefered ripping apart their unsold clothes rather than giving them to charity.
You know if the corporate decision makers at David’s Bridal had some brains they could have given the so called deteriorated dresses to some fashion schools who would love to receive them for their students to repair, redo or experiment with & then put them up for charity sales.

#2 Ellington on 01.08.12 at 12:03 pm

To me this just shows how cold and greedy they are.
To give the dresses to charity would have been the kind and noble thing to do. Now they are defaced, and sitting in some land film messing up the place. :P
Nothing but jank!

#3 Brittany on 01.16.12 at 8:33 am

Actually that is not entirely true. Priscilla had major sales and sold their stock for an entire 6 months prior to destroying the damaged-beyond-repair samples. All stock was reduced to $99 by the end and these were the samples that could not be worn. I’m not saying it was right, there were probably dresses that could have been salvaged, but they didn’t just close their doors and graffiti their whole stock.

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