Louis Vuitton Spring Summer 2012 Sweet Ad Campaign

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How (literally) sweet that is! Louis Vuitton’s Spring Summer 2012 Ad Campaign offers an overload of sweetness with an ice cream parlor thematic.

All is pink, all is candy. Kati Nesher and Daria Strokous photographed by Steven Meisel will make their debut in print in February 2012 magazines, in this “very soft and very sweet, yet at the same time very bold and very graphic” (the very words of Marc Jacobs). It’s light and really girly, although not entirely on my alley. Is this a good marketing approach for the luxury giant that is LV? (is that lightness intentional to relief the overexpensive weight of the price tags?)

Louis Vuitton Spring Summer 2012 ad campaign

Louis Vuitton Spring Summer 2012 pink sweet ad campaign


#1 Decor Arts Now on 12.15.11 at 5:34 am

Looks like a play on the French macaroon craze!

#2 Dollybird on 12.15.11 at 6:15 am

The lighting’s so intense I can’t really make out the clothes or bags. Anyway if I have to squint my eyes to see an ad I usually skip it. Fail.

#3 Ellington on 12.15.11 at 1:22 pm

So pretty, so femminine so pastel.
They look like they are at an Easter Egg/tea party. : )

I like it!

#4 Donna on 03.18.12 at 10:22 pm

I’m surprised that I really like these ads. I’m not a pastel person, but I really like the ads so much that I might try the clothes. If I could afford them.

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