The new it scarf is from Theodora & Callum. Which doesn’t change much for our usual Hermes scarves loving dreamy fashionistas: Theodora & Callum scarves range from $48 to $298. Plus with the latest celebrity craze, they’ll be flying off of the shelves, so you better get ready for the waiting list!
Seriously, the brand’s creativity is universally appealing since they base their inspiration on their travels. Stefani Greenfield and Desiree Gruber, the power duo behind Theodora & Callum are no strangers to success, Stefani being a Co Fonder of the Scoop NYC stores and makes regular TV appearances other than working with her fashion and entertainment consulting company; Desiree is the Co Creator and Executive Producer of the Project Runway series, among other things, so it’s no wonder that the Theodora & Callum brand is now a celebrity favorite.
However, the accessories – focused label has now entered a new level of popularity, having been featured on Oprah’s show. I’m a scarf lover myself so I don’t mind seeing the versatile fashpiece increasing in popularity. How about you? Do you still wear scarves? Do you prefer the mono colored or heavily printed ones? (Theodora & Callum via)