Diesel’s Be Stupid Campaign Goes Even Further

I’m going round this campaign for so long, it just seems like it’s been there forever and it just won’t go away. Like a bad, bad dream. Diesel used to make these wonderful, industrial ads! What happened to that era? Since when they started promoting the new “Be Stupid” commercial slogan? (since this year, I know)

However, much has been photo-storied and fired away on the internet, and still I was struck by lightning when this new ad came along. Ladies and gents, here’s the new Be Stupid by Diesel: (via)