Sonia Rykiel Collection For H & M Looks Christmas Ready

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And now, ladies, the moment you’ve all been waiting for: Sonia Rykiel for H & M is officially spreading through magazines ad pages! And the secret is finally out, as pictured by Lara Stone, Caroline Trentini and Anne Vyalitsyna.

And since I know you’ve been all holding your breath to having real-like-roses on your undies, Sonia Rykiel for H & M lingerie collection has all of our names written on those affordable price tags! (the story continues right after the jump with more images!)

Sonia Rykiel H M lingerie Collection

Sonia Rykiel H M ad

I for one think it’s a complete misstep for both the giant retailer and the giant couture Rykiel name. For one it’s the oh-so-bad photoshopping case: the girls look fresh right out of Madame Tussaud’s oven and the lingerie… well, it’s Rykiel after all, I can’t say bad about it! Ready for a piece of those blossoming bras? (photos via)

Sonia Rykiel H M lingerie collection ad


#1 Ellington on 11.03.09 at 6:59 pm

Nice but I am a Calvin Klein undies girlie! ;)

#2 Adriana on 11.04.09 at 7:45 am

The fit and quality of H&M lingerie is usually not that great. I wonder how many regular costumers knows who Sonia Rykiel really is? But it looks cute….

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