BCBG Max Azria Spring Summer 2010 Collection

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Terribly feminine and wearable, the BCBG Max Azria collection for the 2010 Summer had me all bored halfway through. The respectable clothes and the cliché, déjà vu, there was too much room to breath chez BCBG.

Herve Leger-like bandage dresses, Versace-sques and Balenciaga-esques prints, there was too much of everything in this “new” collection. (the story continues right after the jump with more images and a video with the entire collection)

BCBG Spring Summer 2010 collection

Bright colors, summer-y feelings, mini lengths and flowy pieces of fabric to create the impression of length for some dresses, everything points in a young, active direction. BCBG Max Azria is a cocktail collection for the most part, with no pants and no height compromise: tall, tall platform sandals, beautiful and comfy looking.

BCBG Max Azria Summer 2010

Simple hair and make up keep the collection to a healthy basic, almost glamour-less and street-fashion friendly. The clutch still holds the prime fashion accessory position with a significant lack of any other accessories: belts/necklaces/bracelets/head pieces.(you can see photos of the entire collection here)

BCBG Max Azria Spring Summer 2010 collection

BCBG Max Azria Summer 2010 collection

BCBG Max Azria Spring Summer 2010


#1 Ellington on 11.17.09 at 1:27 pm

I find that I really like some of the dresses, they look so fun and they also look like they won’t date. I love the white dress, its very cute.

#2 Adriana on 11.18.09 at 5:53 am

Yes, some dresses are nice. Alas, it’s such cold stormy wheather I can’t really concentrate on summer clothes wearing UGG’s house slippers…..brrrrr…..

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