Hugs In Advertising – The Absolut Succes!

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It’s such a wonderful manifestation! Hugging! We all know that so it was only natural it would be used for advertising purposes.

I’m not one to consume ads on toast but I really liked this one so it was natural that I share the pleasant experience with you! It’s an ad campaign called “Hugs” for Absolut. (more after the jump!)

Regardless of the obvious morally-ill message of the campaign, I choose to discard the original “drink Absolut and you’ll see an ideal world” idea and keep the Hugging concept instead! The campaign is signed by TBWA / Chiat / Day and uses Louis Armstrong’s incredibly beautiful “A Kiss To Built A Dream On”.

(Hugs rant – you remember that viral Free Hugs campaign? A piece of Hugs poetry here versus the scientific version here) (via)


#1 Ellington on 02.27.09 at 6:17 pm

That is a charming ad, it makes you smile! : )
I love the song, Louis Armstrong was fabu and is one of my favourites. Thanks for this Kpriss!

#2 Adriana on 02.28.09 at 6:28 am

I do not drink vodka. I do not drink that much alcohol either. Absolut is vodka isn’t it? But with a wee-wee too much of alcohol in my body at parties I hug [almost] everyone who’s there. LOL!
I love Louis Armstrong. He’s so hugable (if that’s an english word?).

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