After militating for the conscious use of the world’s water, Gisele Bündchen goes green with her Ipanema Collection.
The Ipanema 2009 plastic sandals collection goes for the SOS Mata Atlantica, a program supporting the gallery forest (the vegetation surrounding rivers and streams), still water related because this forest participates in the protection of water. Gisele and Grendene (the mother company of Ipanema and Melissa) have developed a special project with SOS Mata Atlantica – each Ipanema sandal sold will help plating 25,500 saplings from 100 different species (15ha of Brazilian Atlantic Forest). (more pictures and the promotional video of the campaign, plus the making of right after the jump)
The Ipanema site in itself has got a touch of green – while it charges , there’s a little seed growing into a branch with leaves. The sandals look far more attractive in the pictures than they do in reality. Her face/name and the project do the selling for these plastic sandals. Do you consider buying Ipanema for the forest’s sake? (via)
4 comments
I like Gisele and despite the negative flack she sometimes receives I appreciate what she’s doing.I have bought a pair of Ipanema slippers and I felt good about it and in them.A little drop in the ocean but its better than nothing.
Love all her ad campaigns and Ipanema shoes as well )))
Well at least she is trying to give back.
i’m not a big fan of Gisele but this ad campaign is an excellent move to go green.. and everyone should do as well.. :)
Leave a Comment