Lagerfeld’s Dom Pérignon Rose Vintage 1996 Ads Starring Eva Herzigova

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Back when the Claudia Schiffer campaign for Dom Pérignon was shot, I thought you couldn’t get racier than that.

I was wrong. Given the story told by none the other but Karl the Kaiser, I suspect he was targeting Eva all along and that Claudia was a mistake, just a stand in because the real star wasn’t available. Oh well (sigh) I guess being a skeleton really pays off. However, this is Dom Pérignon Rose Vintage 1996 ad campaign with Eva Herzigova by Karl Lagerfeld.

Eva Herzigova for Dom Perignon ad by Karl Lagerfeld black and white

There’s a simple story to this advertising campaign – it’s about a beautiful, young blonde woman who gets the biggest room in a hotel, stuffs it with champagne, loads of clothes, makes a shopping spree trip to Dior, gets her blonde skinny self back to the hotel, sips even more Dom Pérignon while admiring her clothes until she finally invites herself in a young man’s room, right next door to her apartment, ending up in his bed.

Eva Herzigova for Dom Perignon ad by Karl Lagerfeld door stranger scene

Of course I could be overwhelmed by the romantic story and give in to its luxurious useless feeling but then again… Today it’s not my superficial day and I’m not craving for Dom Pérignon so I will do some justice in this fuzzy picture. The campaign is explained by Karl himself (now he couldn’t let that for the voice of someone else, couldn’t he?) and as he talks you through the process of the blonde drinking champagne, shopping her brains out, dumb singing and getting completely intimate with a complete stranger just because she was bored to death and he was handsome and happened to be living next door to her.

Eva Herzigova for Dom Perignon ad by Karl Lagerfeld chamberlady

I looked at this campaign’s pictures and I sadly said to myself that if this is luxury’s face, than I rather have my eyes starring at a sunflower picture for the rest of my day to wash that bitter feeling off. If luxury requires temporarily usage of one half of brain cell, than I’ll use those legendary 10%, every human brain uses to write an article where I’d have my say about this luxury nonsense!

Eva Herzigova for Dom Perignon ad by Karl Lagerfeld toast

I imagine there are people who indulge themselves into believing that this kind of advertising campaign reflects a beautiful life, the poetic existence of a carefree fragile beauty. Blonde beauty. I’d say it’s just rotten. To the bone, to the very computer space used for making and the storage of this campaign! Frills and thrills and chills down my spine! If you think this campaign does any justice to a healthy lifestyle and bring some moral value in this fashion world, let me hear you out! If not, and you agree with me, have your supportive word written in a comment so we could all have a style talk about this Dom Pérignon thing…
(source via dailymail)


#1 Ellington on 09.24.08 at 6:57 pm

I am sorry that they did not include the photos of her waking up drunk,in the guy’s bed make-up smeared and with them both giving each other uncomfortable next morning looks. She then skulks out of his room looking worst for wear and then a few days later has to go to the doctor because of the STD she contracted.
Now that’s high life real life! ; )

#2 Adriana on 09.24.08 at 11:11 pm

@ Ellington: LOL!!

#3 Anna @ Shoe Smitten on 09.26.08 at 2:41 pm

That is not good advertising, and it is DEFINITELY not a reflection of what I see as a “beautiful life”. I think the most beautiful people are those who need only their smile and confidence to shine. Not that I’m against fashion accessories (hello – I’m a shoe blogger) – but I shop and live in moderation ;)

#4 kpriss on 09.27.08 at 3:48 am

@Ellington – they actually included photos of the after moment.. But it must have been staged ‘coz they were still smiling! I’m sure the next day she ran right to her doctor’s.

@Anna – right you are! the most beautiful people are those who know to enjoy life and live it to its fullest! (thanks for stopping by!)

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