Lagerfeld’s Dom Pérignon Rose Vintage 1996 Ads Starring Eva Herzigova

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Back when the Claudia Schiffer campaign for Dom Pérignon was shot, I thought you couldn’t get racier than that.

I was wrong. Given the story told by none the other but Karl the Kaiser, I suspect he was targeting Eva all along and that Claudia was a mistake, just a stand in because the real star wasn’t available. Oh well (sigh) I guess being a skeleton really pays off. However, this is Dom Pérignon Rose Vintage 1996 ad campaign with Eva Herzigova by Karl Lagerfeld.

There’s a simple story to this advertising campaign – it’s about a beautiful, young blonde woman who gets the biggest room in a hotel, stuffs it with champagne, loads of clothes, makes a shopping spree trip to Dior, gets her blonde skinny self back to the hotel, sips even more Dom Pérignon while admiring her clothes until she finally invites herself in a young man’s room, right next door to her apartment, ending up in his bed.

Of course I could be overwhelmed by the romantic story and give in to its luxurious useless feeling but then again… Today it’s not my superficial day and I’m not craving for Dom Pérignon so I will do some justice in this fuzzy picture. The campaign is explained by Karl himself (now he couldn’t let that for the voice of someone else, couldn’t he?) and as he talks you through the process of the blonde drinking champagne, shopping her brains out, dumb singing and getting completely intimate with a complete stranger just because she was bored to death and he was handsome and happened to be living next door to her.

I looked at this campaign’s pictures and I sadly said to myself that if this is luxury’s face, than I rather have my eyes starring at a sunflower picture for the rest of my day to wash that bitter feeling off. If luxury requires temporarily usage of one half of brain cell, than I’ll use those legendary 10%, every human brain uses to write an article where I’d have my say about this luxury nonsense!

I imagine there are people who indulge themselves into believing that this kind of advertising campaign reflects a beautiful life, the poetic existence of a carefree fragile beauty. Blonde beauty. I’d say it’s just rotten. To the bone, to the very computer space used for making and the storage of this campaign! Frills and thrills and chills down my spine! If you think this campaign does any justice to a healthy lifestyle and bring some moral value in this fashion world, let me hear you out! If not, and you agree with me, have your supportive word written in a comment so we could all have a style talk about this Dom Pérignon thing…
(source via dailymail)