When did this happen? So today I was peacefully reading the news when I was really disturbed by two events. Anna Dello Russo launching a collection with H & M was one of them. I know she makes fashion fun (although it seems like she’s making fun of fashion) and people look up to her [...]

Isabeli Fontana. Flawless. Photographed by Inez and Vinoodh. Impeccable. H&M Fresh Start. Trendy. Spring 2012 Ad Campaign. Lovely. Peach skinny pants. Must. Golden blouse. Head spinning.

If last week, all I could think about was the leather fringed mini skirt, today I’m dreaming about some pieces from the Marni for H & M collection. I’ll stick with the clothes – talk, with a special mention for the hair Aymeline Valade wears in the lookbook of the Marni H & M collection: [...]

Remember we talked about the giant poster of David Beckham’s H & M bodywear? It would appear that Victoria Beckham, his lovely and oh – so – fashionable wife loves the life out of that billboard! Or something… David himself made that public when he posted a picture of Victoria on Facebook showing her appreciation [...]

I was afraid something like this may happen! I don’t know if the H & M guys insisted on imitating Emporio Armani’s campaign by putting a giant poster of David Beckham in underwear in plain urban sight or it’s (who knows?) David’s special pleasure! Either way: Manhattan’s 34th street is enjoying a special mural add-on: [...]

H & M proudly presents David Beckham’s Bodywear collection commercial which will air during the 2nd quarter of the Super Bowl XLVI. Basically it’s about a (famous) man in his undies. 30 seconds of filming him from (almost) every angle. And because, let’s not forget, it’s the Super Bowl, there’ll be a testosterone overcharge surrounding [...]

You know there’s this huge Marni collaboration with H & M for this Spring! And you also know that there’s a video for the campaign, directed by Sofia Coppola coming to sustain the said campaign. However, until that video surfaces, there’s the ad print campaign for H & M Marni Collection. With Imogen Poots and [...]

And here I was, quietly biting my nails, afraid that H & M will turn David Beckham sans clothes into a giant poster and hang it somewhere in plain (traffic) sight! Silly me! It will not happen (at least not for now)! No, don’t feel relieved! What H & M has set in motion is [...]