I was afraid something like this may happen! I don’t know if the H & M guys insisted on imitating Emporio Armani’s campaign by putting a giant poster of David Beckham in underwear in plain urban sight or it’s (who knows?) David’s special pleasure! Either way: Manhattan’s 34th street is enjoying a special mural add-on: [...]

H & M proudly presents David Beckham’s Bodywear collection commercial which will air during the 2nd quarter of the Super Bowl XLVI. Basically it’s about a (famous) man in his undies. 30 seconds of filming him from (almost) every angle. And because, let’s not forget, it’s the Super Bowl, there’ll be a testosterone overcharge surrounding [...]

You know there’s this huge Marni collaboration with H & M for this Spring! And you also know that there’s a video for the campaign, directed by Sofia Coppola coming to sustain the said campaign. However, until that video surfaces, there’s the ad print campaign for H & M Marni Collection. With Imogen Poots and [...]

And here I was, quietly biting my nails, afraid that H & M will turn David Beckham sans clothes into a giant poster and hang it somewhere in plain (traffic) sight! Silly me! It will not happen (at least not for now)! No, don’t feel relieved! What H & M has set in motion is [...]

As the parties come knocking at your door and you’re slowly but steadily running down all the dress up options from your stylish closet, you get the distinct yet alarming feeling you have to get yourself (yet) another party frock! H & M Versace Cruise Collection may prove a surprising and endless source of glamorous [...]

Yesterday I found this very interesting piece of news coming from the giant Swedish fashion retailer H & M: they’ve collaborated with Marni on a capsule collection! Expect it in the spring of 2012, March to be more specific and also expect it to be both womenswear and menswear. Clothes and accessories designed and supervised [...]

Do you ever get the feeling that a certain ad campaign was especially made for you? Better yet – that you were the one in the campaign? And yes, I realize how that sounds! Well, either way, before you raise your eyebrows too high, here’s what I wanted to say: H & M’s Winter 2011 [...]

Yes, we’re having another conversation about Versace’s H & M collection. If people were over the Moon with enthusiasm before the collection landed, excited beyond belief when the fashion show took place, it’s time for them to fall flat on their feet again. Donatella Versace, the creative force behind Versace may have worked with the [...]