H & M Cuts And Throws Perfectly New Clothing!

H & M Cuts And Throws Perfectly New Clothing!

Whenever I talk about fast fashion brands like H & M, I never take it quite literally. But I should!
Because fast fashion brands and fast food chains they tend to have the same policies: at the end of the day/season, unsold clothes are thrown out, considered garbage. They also have someone whose job implies holes [...]

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Sonia Rykiel Collection For H & M Looks Christmas Ready

Sonia Rykiel Collection For H & M Looks Christmas Ready

And now, ladies, the moment you’ve all been waiting for: Sonia Rykiel for H & M is officially spreading through magazines ad pages! And the secret is finally out, as pictured by Lara Stone, Caroline Trentini and Anne Vyalitsyna.
And since I know you’ve been all holding your breath to having real-like-roses on your undies, Sonia [...]

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H & M Fall Winter 2009 (My Favorite Sweater)

H & M Fall Winter 2009 (My Favorite Sweater)

You remember that Vogue Paris picture of Claudia Schiffer with the lovely, lovely sweater? Can you believe that’s actually a very affordable H & M sweater?
I was looking through their fall campaign with the beautiful Liya Kebede and this ruffled sweater got my attention: heey, don’t I know you already? And then bam! It came [...]

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Jimmy Choo For H & M

Jimmy Choo For H & M

Matthew Williamson’s H&M collection is soooo last season! Behold, for the Swedish fast fashion retailers have another ace in their ateliers for this fall! Jimmy Choo!
From SATC straight to your wardrobe, the new Jimmy Choo for H&M will surely erase the recession from any fashionista map! Mark the date: November 14th! That’ll be the date [...]

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H&M Fashion Against Aids 2009 Dita, Katy, Roisin, NERD, Estelle

H&M Fashion Against Aids 2009 Dita, Katy, Roisin, NERD, Estelle

The second H&M collection “Fashion Against Aids” is set to hit stores on May 28th. Once more, most talented and famous fighters against AIDS designed t-shirts for the cause.
Dita von Teese, Katy Perry, Roisin Murphy, NERD, Cindy Lauper, Estelle, Yoko Ono, Dangerous Muse, Tokyo Hotel, Yelle, Katharine Hamnett, all got their personal design skills at [...]

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Daria Werbowy’s H & M Matthew Williamson Summer 2009 Ad Campaign

Daria Werbowy’s H & M Matthew Williamson Summer 2009 Ad Campaign

I admit that despite my skepticism when I first heard about Matthew Williamson collaboration with Hennes and Mauritz , I fell in love with few of his designs from this collection!
After seeing the first part of the collection, I definitely have my eyes set on the long printed dress and the blue neon suit. But [...]

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Matthew Williamson About His H&M Collection

I can’t get enough of talking about Matthew Williamson for H&M. At least not until seeing the actual collection hitting the stores (and trying it myself).
Any details about what inspired, how and at what drove Matthew Williamson to his H&M collection are more than interesting! Especially when they come from Matthew Williamson himself (and no, [...]

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Matthew Williamson’s H&M Summer 2009

Matthew Williamson’s H&M Summer 2009

Everyone’s waiting to breathe in the new fashion air by Matthew Williamson for H&M! Barely a month left to wait (lucky thing, we still have Topshop’s magical opening, April 2!) and the Internet abounds in sneak peaks of the colorful collection.
So here it goes, a regular fashion for the masses, Matthew Williamson didn’t betrayed his [...]

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