Elizabeth Arden and Rocawear

Elizabeth Arden and Iconix Brand Group, the parent company of Jay-Z’s Rocawear brand signed in for a new Rocawear fragrance due sometime in 2008, the first from a line of men’s and women’s fragrances, cosmetics, and skincare products. The Arden Giant is also known for Mariah Carey M Perfume, frangrances from Elizabeth Taylor and Hilary Duff.

Jay-Z stated for the press: “We are excited to partner with an industry giant such as Elizabeth Arden (…) The combination of their expertise in fragrance and our ability to affect popular culture will produce some incredible products and breathe excitement into the category.”

We’re not all running errands in Hollywood High , but that won’t stop us from being stylish. Let’s take a sneak peak at some of the famous beauties :

Let’s start with Halle Berry : comfortable silver flat tongs, a black casual dress and the Yves Saint Laurent Downtown Silver Bag. Mena Suvari took trends seriously : bangs, large straight jeans, an over-sized sweater, and a large red shopper. Hilary Duff and her rock-attitude : two tanks classically chosen black&white, a straight leg jean to change the skinny mania, brown boots and a black tote.

Can we manage all that VIP street-wear?

Seems like the pop princess-actress is going to change again. This time only, into a fashion designer – shoes and bags wearing Jessica’s Simpson signature were just released at Macy’s.

Let’s take a look :

Looking more like high street fashion models. What do you think. Already tried them?

Giving we already brought you Yves Saint Laurent Double Bag, it’s only fair that we update . Here are some of the latest models appearing in the Fall/Winter 2007/2008 YSL Bags Collection:

And few of the fans :

Jessica Alba carrying the Ysl Muse Bag, Jessica Simpson the Mombasa Bag and Kylie Minogue the Downtown Bag.

…to be continued

A 35y-old brand has gained the vip ticket – Sienna Miller, Kate Moss and latest Kate Bosworth fancy the very expensive handbags.

Six years ago, the maison was not hip at all – in fact, the multimillionaire Singapore fashion entrepreneur Christina Ong became interested in revealing the Mulberry name and products to the world in a global expansion plan (beginning, of course, with Bergdorf Goodman).

What about you? Ready to get a Mulberry customized only for you?

Now, now, we are not mean or anything, but we’re trying our best to look just at least as some super hot celebrities on the red carpet. So what are we supposed to do when this happens :

At a recent event, Jessica Simpson and Deborah Norville (the newscaster) both wore the same outfit – a wild print dress from Michael Kors (at app 1600$).

Two separates occasions (also in time and space) – Hayden Panettiere at an event in september and Jane Seymour at a premiere – same dress signed by Dina Bar-El (at app 500$).

Two premieres – Mandy Moore at Dedication and Halle Berry at What We Lost in the Fire – same Dolce & Gabbana dress.

The same Temperley London ‘Mini Pegasus’ Dress (at app. 2500$) both in Mischa Barton and Jennifer Lopez.

As we said before, we’re not pointing only the obvious fact that some celebrities stylists are either practically joking at their very famous and rich clients expense, either there’s a new wave hitting the famous : women who want to dress like young girls and young girls who want to look older.

You be the judge of it – casualty or elder/younger wannabes?

It seems that scarves not only protect us from the cold.. not only gives us a little something extra to lighten up a dark outfit or just the touch of original-i-can-do-it-myself-fashion but also keeps us heat protected… Here we present you the latest in LA:

First of all, the ever trend announcer – Lindsay Lohan on two occasions and then Jessica Alba.

Even Famke Jenssen gives us a good example of wearing the extra-long scarf – this time only, weather coordinated :

We all dreamed about the french chic – well, part of it is the extra long scarf.. Rumours say that there’s a special boutique in Paris (if you happen to make a tour) in Marais called Müzo for ‘connaisseurs’ only (Müzo, 64 Rue Vielle du Temple, 75003 Paris). They sell handmade scarves in multicolored silk at about 60$ for three pieces.

So? What do you think about them? Ready to stripe around the fashion?

We know it’s not the latest trick in the book, but still… thinking about you all out there searching for the perfect tote and … searching, and searching… Well, we come to you with the YSL 2006 Double Bag!

Simple yet luxurious , made from indian madras leather (known as Mercurio) we can find it in the 2×2 colours : white reversing to anthracite and brown reversing to bronze. It’s called the Double Bag because it’s fully reversible. It is also presented in two sizes, small and large (at app. 995$ and 1195$). And it seems that we weren’t the only ones to appreciate the Double Bag :

Uma Thurman (in two occasions), Rachel Bilson, Gwen Stefani and Jessica Alba (and we heard Lindsay Lohan also had a major crush on the Ysl Double Bag).

So, what do you think? Had it? Loved it? Dreaming about it? Share with us!