I’ve seen this ad making waves on the interwebs and with good reason. I understand it targets a specific demographic and as such, any kind of fantasy works. But, seriously? A Sony ad campaign for a well known and appreciated gadget (PS Vita) showing a photoshop – enhanced woman is more likely to fall into controversial and not into pleasantry.
The advertorial message suggests that both sides of the new PS Vita console are reactive “Both sides are touch – sensitive. Double the sensations’ (pardon my rusty French). Now I just have to work on an answer for the curious young population of the Frizz house who is also very gadget – oriented and might notice the ad… I cross my fingers for this sick campaign to be dismissed rapidly by whoever authorized it in the first place!